DOWNLOAD THE OVERVIEW
This overview of award-winning initiatives offers insights for brands looking to maximize their return on package design. Download below.
2020 GLOBAL NIELSEN BASES DESIGN IMPACT AWARDS
The design experts at BASES believe great package design rarely gets the recognition it deserves. We created The Nielsen BASES Design Impact Award to demonstrate the tremendous impact that effective package design can have, and to celebrate brands that are elevating the role of packaging in the marketing mix.
WINNERS
ABOUT OUR WINNERS
Based on our analysis, we selected 12 initiatives that leveraged both the art and science of design to make a truly remarkable impact. All of this year's winners work across the full shopper journey and within the complex realities of packaging, representing a wide range of business situations across food, beverage, personal, and homecare.
Upon analyzing this year’s winners, we observed a variety of lessons that the winners employed when redesigning their pack across each stage of the shopper journey. Download our key learnings and request a presentation to learn more!