In order for consumers to even consider purchasing a product, they first have to notice it.

Packaging is a key driver of trial for new products.

How many consumers do you think try a new product because the package catches their eye?

It can be tough to predict which design will catch consumers' eyes. Give it a shot.

Which bottle below was noticed by the most consumers within the first 4 seconds of looking?

A bottle that initially grabs attention may not be the best at holding attention.

Which bottle below do you think had consumers gazing longest during the first 7 seconds of looking?

To move from a consumer's radar to her cart, packaging needs to convey why the product is different and better than other offerings.

Get 'em where it counts.

What percentage of consumers purchase decisions are made at shelf?

Consumer preferences can be surprising. How accurate is your gut instinct?

First time buyers are hugely influenced by package design— but what about repeat buyers?

How many consumers do you think will purchase a product again because they prefer its packaging?

while package design is important for all brands, it can level the playing field for those that don't have much money to spend on other forms of advertising.

Sparkling ICE generated $50 million in year one sales—thanks in part to its high-performing package design. How much do you think they spent on advertising?

Package design is an essential vehicle for conveying and reinforcing brand identity—driving trial, greater customer loyalty and more repeat purchases.

Conveying a brand's personality through visuals is challenging.
Do you see things the way most consumers do?

Which chocolate package below do you think consumers found most sophisticated?

some categories have less design variation than others, yet consumers are still picking up on distinct personalities.

When asked to react to a specific package design, consumers generated this word cloud. Which vodka bottle do you think it belongs to?